upsunday

Motion design and 3D

Motion and 3D that make your brand feel alive

We design motion and 3D for brands and websites: interaction design, page transitions, scroll moments, 3D brand objects, product renders, logo animation and launch films. Every piece is built to a performance budget and respects reduced-motion settings, so it adds feeling without costing speed.

See the work
3D sun with orbiting rays

What's included

Everything it takes, designed and built under one roof

  • Web animation

    Interaction

    Micro-interactions, hover states and scroll moments that give feedback and guide attention.

  • Page transitions

    Navigation

    Smooth movement between pages that makes a site feel like one continuous product.

  • 3D brand objects

    Rendered in Blender

    Soft, tactile 3D icons and objects, rendered as lightweight transparent loops for the web.

  • Product and scene renders

    Stills and loops

    Clean 3D renders for launches, websites and social when photography cannot show the idea.

  • Logo and brand animation

    Identity

    Animated marks, intros and motion principles that make a brand recognizable in movement.

  • Launch films and social

    Video

    Short films and loops cut for the site, social channels and pitch decks.

  • Motion guidelines

    System

    Timing, easing and rules your team can reuse, so motion stays consistent after launch.

How we work

A clear process, with work to review every week

  1. 01

    Concept

    What the motion needs to communicate, where it belongs and where it would only get in the way.

  2. 02

    Style frames

    Key frames and 3D look development, reviewed before anything is animated.

  3. 03

    Animate

    Timing and easing refined until movement feels natural rather than decorative.

  4. 04

    Optimize

    Compressed loops, lazy loading and reduced-motion fallbacks for real devices.

  5. 05

    Deliver

    Integrated on the site, exported for every channel and documented for reuse.

Selected work

Motion & 3D work for brands that refuse to blend in

All work

FAQ

Motion & 3D: common questions

  • Will animation slow down our website?

    Not if it is built to a budget. We animate with transforms and opacity, load 3D loops only near the viewport, serve smaller files to phones, and give reduced-motion users a calm version. Motion should never be the reason a page feels slow.

  • What is 3D web design?

    3D web design uses rendered or real-time 3D objects and scenes inside a website, such as product views, brand objects or interactive moments. Done well, it gives a brand a tactile, memorable feel. Done badly, it is heavy and distracting, so we use it where it earns its weight.

  • Can you animate our existing brand?

    Yes. We can turn an existing identity into motion principles, an animated logo, 3D brand objects and a library of loops, without redesigning the brand itself.

  • What tools do you use for motion and 3D?

    Blender for 3D, After Effects and Premiere Pro for motion and film, and GSAP for animation on the web.

  • Is motion design accessible?

    It can be. We follow WCAG guidance on motion, avoid flashing content, keep animation meaningful, and honor the reduced-motion setting on every device so nobody is forced to sit through movement they did not ask for.

Further reading

Guides from the studio on motion & 3d done well

More services

One team for brand, web, software and motion

Contact

Let's talkabout something yours

project@upsunday.co