upsunday

Web design and development

Websites designed and built to turn visitors into clients

We design and develop custom websites in-house, from strategy and UX to Next.js code, CMS, motion and launch. Our work has earned honors from Awwwards and CSS Design Awards, and every site ships fast, accessible, easy to update and ready for both search engines and AI assistants.

See the work
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What's included

Everything it takes, designed and built under one roof

  • UX and site structure

    Strategy

    Sitemap, page goals and content hierarchy built around what your buyers need to decide.

  • UI and visual design

    Design

    Distinctive layouts designed in Figma on a component system, reviewed on real devices.

  • Next.js development

    Engineering

    Hand-built with React and Next.js for speed, flexibility and room to grow into custom features.

  • CMS and editing

    Content

    An editing setup your team can use without a developer, from blog posts to new landing pages.

  • Motion and interaction

    Feel

    Page transitions, scroll moments and micro-interactions that guide attention without slowing the page.

  • Performance

    Core Web Vitals

    Performance budgets, optimized media and server rendering so pages load quickly on real phones.

  • Accessibility

    WCAG 2.2

    Semantic structure, keyboard support, contrast and reduced-motion options built in from the start.

  • SEO and AI search

    Discovery

    Metadata, structured data, sitemaps and llms.txt, so Google and AI assistants can read and cite you.

  • Website redesign

    Migration

    URL inventory, redirect maps and launch checks that protect the rankings you already earned.

How we work

A clear process, with work to review every week

  1. 01

    Discover

    Goals, audience, analytics and a content audit, so the new site is built on what already works.

  2. 02

    Structure

    Sitemap, wireframes and the copy plan for every key page, agreed before visual design starts.

  3. 03

    Design

    The visual system and key pages in Figma, with motion prototypes where movement matters.

  4. 04

    Build

    Next.js development, CMS setup, integrations, and testing on real devices and assistive tech.

  5. 05

    Launch and grow

    Redirects, analytics and search checks, then ongoing iterations based on real behavior.

Selected work

Web Design & Development work for brands that refuse to blend in

All work

FAQ

Web Design & Development: common questions

  • Which platform do you build on?

    Most of our sites are custom builds in Next.js, which gives full control over design, motion, performance and integrations. When a team mainly needs to publish marketing pages quickly, Webflow or Framer can be the better fit, and we will say so. Our Next.js vs Webflow vs Framer guide covers the tradeoffs.

  • Can our team edit the website after launch?

    Yes. We set up a content management system for the parts you change often, such as pages, blog posts and case studies, and walk your team through it at handover.

  • How long does it take to design and build a website?

    Timelines depend on the number of unique page templates, how ready your content is, integrations, and how much custom motion or 3D is involved. We map the schedule in the proposal and share work every week so decisions never stall the project.

  • What drives the cost of a custom website?

    The main drivers are scope (templates and pages), content and copywriting, custom functionality and integrations, motion and 3D, the CMS setup and the level of ongoing support. We scope after a first conversation so the estimate matches what you actually need.

  • Will a website redesign hurt our SEO?

    It should not if the migration is planned. We inventory every existing URL, map 301 redirects, keep or improve metadata and structured data, and monitor Search Console after launch. Our website redesign checklist walks through each step.

  • Do you optimize websites for AI search and answer engines?

    Yes. Every build ships with clean semantic HTML, structured data, an XML sitemap, an llms.txt file and answer-first content patterns, which help Google, ChatGPT, Perplexity and other assistants understand and cite the site.

Further reading

Guides from the studio on web design & development done well

More services

One team for brand, web, software and motion

Contact

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